The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
Enjoyers Media
Enjoyers Media
Motion Design
Motion Design
The Absurdist
The Absurdist
The Absurdist
Project Description
Project Description

Soren Iverson, the designer who turned unhinged UI memes into a million-dollar studio. Two days in Costa Mesa, California, exploring how he calibrates absurdity and what taste actually means.

Soren Iverson, the designer who turned unhinged UI memes into a million-dollar studio. Two days in Costa Mesa, California, exploring how he calibrates absurdity and what taste actually means.

Role

Role

Role

Art Director, Design, Motion Design

Art Director, Design, Motion Design

Art Director, Design, Motion Design

Deliverables

Deliverables

Deliverables

Title Sequence

Title Sequence

Title Sequence

The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia

A designer whose entire practice is calibrated weirdness needed an opening that set the tone before Soren said a word. And since the short documentary is, at its core, about taste, the title sequence had to demonstrate some .

The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia

I designed, art directed the title sequence and animated it. The goal wasn't to imitate Soren's style, it was to make something that felt the way his work feels: deliberate weirdness with real craft underneath.

The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
The Absurdist | Art Direction Agustin Eguia
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Agustin Eguia © 2026 All rights reserved
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Agustin Eguia © 2024
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Agustin Eguia © 2024