About me
My work lives at the intersection of film, motion, and brand.
I came up through post-production and motion design, then moved into directing and art direction, which means I understand every stage of what gets a project from brief to screen.
I've directed and art directed for brands including Microsoft, Amazon, IFRC, and Proximus, working across Belgium, France, the UK, and the US.
What I do
I come in at brief, at pitch, or before either. Whether I'm directing the full production or sharpening an existing concept, the job is the same: make the idea harder to ignore.
I work directly with the people making decisions to streamline the process, no signal loss.
How I work with clients
I work closely with the people steering the project, not around them. Good creative direction requires real conversation: about the brief, about the audience, about what success actually looks like.
I've helped brands navigate complex productions and internal stakeholders, keeping the creative clear through every stage. If the brief changes, the work adapts. The goal stays fixed.
My process
01
Before touching a concept, I need to understand the brief and what's underneath it. What does the audience need to feel?
What does success look like beyond the deliverable?
02
I develop the creative direction and bring it to the people who need to say yes. Concepts grounded in the brief, pushed as far as they can go.
03
From pre-production through post, I stay on the work. The idea that was approved is the idea that ships.
For who
I have worked with top global brands around the world
