The Why
It was really important to spotlight the clear distinction between mere self-promoters and true industry mavens. Genuine experts radiate competence effortlessly, sidestepping the need for flashy displays.
Enter this campaign for Devoteam, the epitome of mastery in all things Google for large-scale enterprises. The goal was to encapsulate this essence of expertise in a delightful, whimsical manner instead of the traditional corporate language, reflecting the core values of Devoteam.
The How
We all know someone who likes to grab all the attention and pretends to know it all, when in fact, nothing could be further from the truth.
We brought two opposites onto the stage: Mr. Know-it-all and a real expert. We didn't want to simply showcase Google solutions, so we infused a character with them, along with a touch of charm and a sprinkle of humor. Because ultimately, being at the forefront of your field isn't about flashy theatrics—it's about letting your expertise shine while adding a touch of levity to the mix.
