The Why
The campaign underscores the profound impact of even the simplest acts of humanity in saving lives. The needs of migrants extend beyond just food and water; sometimes, a conversation, being recognized as a human, or making a simple phone call home can be equally vital. Through this narrative, we aim to convey the multifaceted nature of the hardships migrants face and the essential support provided by the IFRC's Humanitarian Service Points.
The How
To visually express the isolation and invisibility experienced by migrants, we filmed everything inside a black box studio, creating a sense of void and total isolation. This stark environment symbolizes their disconnection from reality and the world they left behind. It is only when the migrants encounter a Humanitarian Service Point that they begin to regain their senses and reconnect with reality, emphasizing the transformative impact of these essential services.
