Understanding the “Why”
This campaign aims to raise awareness about the pervasive yet unseen crises that affect millions of lives every year. By drawing attention to these silent disasters, we seek to break the cycle of indifference and mobilize global support. The message is clear: just because these disasters don’t make headlines doesn’t mean they don’t matter. By understanding and acknowledging the scale of these issues, we can inspire collective action and ensure that aid reaches those who need it most.
A peak behind the “How”
To convey this message effectively, we employed a poignant narrative and compelling visuals that juxtapose the silent disasters against our everyday’s lives. The campaign uses thought-provoking scenarios to illustrate how these overlooked crises are happening right next to us, often unnoticed. The intention is to nudge the audience into awareness and prompt them to take meaningful steps towards supporting disaster relief efforts.
