Understanding the “Why”
The core motivation behind this commercial was to spotlight Haier's dedication to revolutionizing the refrigeration landscape, aligning with the growing consumer demand for sustainable and convenient solutions. By emphasizing the ability to maintain freshness year-round, the dynamic and rhythmic presentation aimed to captivate the audience's attention and immerse them in a world where every season brings forth a cornucopia of flavors and colors.
A peak behind the “How”
We employed a blend of animation techniques, choreographing a captivating dance of fruits and vegetables that unfolds in harmony with the beat. By leveraging a rich color palette inspired by nature's vibrant hues, we created a visual tapestry that evokes the joy and abundance of fresh produce. We crafted a commercial that not only showcases Haier's technological prowess but also ignites a sense of wonder and appreciation for the beauty of seasonal ingredients.
