Understanding the “Why”
The intention behind this commercial was to connect with Ice-Watch’s customers on an emotional level during the holiday season. By emphasizing the importance of spending time with loved ones, we aimed to evoke a sense of togetherness and appreciation. Additionally, showcasing the steel collection during this period of gift-giving was a strategic move to highlight its appeal as the perfect present, aligning with the brand’s image of style and quality.
A peak behind the “How”
We utilized warm, festive visuals paired with heartfelt messaging, creating an atmosphere of joy and intimacy. The commercial interweaves scenes of family gatherings and special moments, seamlessly integrating shots of the elegant steel collection. This approach ensures that the product is highlighted in a natural and appealing context.
