Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Deminor
Deminor
Live Action
Live Action
Values
Values
Values
Project Description
Project Description

Brand identity film for Deminor, a shareholder rights firm that steps in when stakeholder interests diverge. The musical metaphor was in the brief: Deminor restores harmony.

Brand identity film for Deminor, a shareholder rights firm that steps in when stakeholder interests diverge. The musical metaphor was in the brief: Deminor restores harmony.

Role

Role

Role

Direction, Color

Direction, Color

Direction, Color

Deliverables

Deliverables

Deliverables

Brand Identtity Video

Brand Identtity Video

Brand Identtity Video

Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Understanding the “Why”

A piano metaphor can become precious fast. The brief required making the Chopin reference structural rather than decorative: both hands working independently toward the same resolution. That's exactly what Deminor does.

Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
A peak behind the “How”

Filmed at the Belgian Royal Conservatory, using anamorphic lenses for width and elegance. The cinematography follows the hands and keys. The D minor note grounds everything in the material rather than imposing meaning on top.

Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
Deminor - Direction, Color by Agustin Eguia
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Agustin Eguia © 2026 All rights reserved
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Agustin Eguia © 2024
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Agustin Eguia © 2024