Understanding the “Why”
The decision to embrace surrealist concepts was driven by a desire to infuse the music clip with a sense of unpredictability and creativity.
By relinquishing preconceived notions and allowing for spontaneous expression, Chedid sought to unlock artistic freedom. This departure from the norm aimed to captivate audiences with an immersive and experience.
A peak behind the “How”
In pursuit of this surrealist vision, the music clip was imbued with a grim and grainy black-and-white aesthetic, enhancing its psychedelic allure. The decision to eschew traditional planning in favor of spontaneous creation allowed for a raw and authentic portrayal of Chedid's artistic expression.
