Understanding the “Why”
The slack-line metaphor is earned: a young entrepreneur is always actively balancing, never on solid ground. Showing that visually lets the audience recognize the feeling before the brand names it.
A peak behind the “How”
The slack-line performance was directed as documentation, not spectacle: face, posture, recovery. VFX extended the environment; color gave the piece a bright, slightly exposed quality that matched the subject.
