Understanding the “Why”
The intention was to highlight the often intangible essence of fashion—its ability to evoke feelings and experiences that go beyond mere aesthetics. Fashion, at its core, is an expressive art form. By employing a minimalistic color palette and orchestrating a ballet of models, we aimed to create a sensory journey that resonates with the audience on a deeper level, illustrating how fashion can mirror our innermost reflections and desires.
A peak behind the “How”
To bring this concept to life, we utilized a sophisticated blend of compositing techniques and in-camera malleable reflecting surfaces. These elements allowed us to craft mind-bending visuals where distorted reflections play a central role in revealing hidden emotions and desires. The interplay between models and reflective surfaces created a surreal ballet. This innovative approach underscores the transformative power of fashion as an art form.
