Understanding the “Why”
Industrial sustainability content is usually undermined by its own aesthetic: clean, digital, weightless. Steel is the opposite. The film had to carry the material's weight while making the argument for change.
A peak behind the “How”
3D animation, live action, and compositing were combined to build a near-future city grounded in real industrial logic. Color kept the palette heavy: this looks like an engineering company's future, not a tech company's.
