Understanding the “Why”
As the world approaches Horizon 2020, it is crucial to recognize how industries are evolving to meet environmental demands. By emphasizing the steelmakers' dedication to reducing their carbon footprint and innovating for a sustainable future, we aimed to inspire confidence and support for these vital changes.
A peak behind the “How”
To bring this vision of a sustainable future to life, we employed a combination of 3D animation, live action, and compositing techniques. We created a futuristic cityscape where the functions and aesthetics of urban life have been revolutionized by green steel technology. This blend effectively communicated the industry's forward-thinking approach and its role in building a sustainable future.
