Understanding the “Why”
The motivation behind this campaign was to shine a spotlight on Belgium's cultural wealth and diversity, challenging stereotypes and misconceptions often associated with its weather. By emphasizing its culinary delights, artistic achievements, and architectural marvels, we aimed to inspire curiosity and appreciation for Belgium's cultural heritage among audiences across Europe and beyond.
A peak behind the “How”
We employed a blend of colorful illustrations and dynamic animation techniques, creating a visually engaging motion design piece. Through a fun and engaging approach, we sought to make the campaign accessible and relatable, particularly to young people who may be less familiar with Belgium's offerings.
