Understanding the “Why”
Sanofi's mission is to transform lives by fostering better health outcomes worldwide. To achieve this, they continuously engage in rigorous research and innovation. By spotlighting the Investigator Sponsored Studies, Sanofi seeks to underscore the critical role these studies play in bridging the gap between research and real-world medical practice.
A peak behind the “How”
To convey this complex and vital message, we employed a pure motion design approach, blending vector drawings, shapes, textures, and handcrafted animation. This creative technique added a human touch to the intricate processes and foundations of the pharmaceutical sector.
The motion design elements were carefully crafted to illustrate the collaborative and innovative spirit of Sanofi’s work, making the intricate world of pharmaceutical research both relatable and inspiring.
